About Us

Welcome to Birthmother.

Hello I’m Mirjana, founder of Birthmother. My vision for Birthmother is to be that one space where all those essentials relating to pregnancy, birth and postpartum can be found. Purchasing from seperate online stores, paying large amounts on shipping, and also having to attend physical stores to find essentials can be tiresome. Birthmother is here to make life easier for women going through the journey.

What makes Birthmother unique is the appreciation for all birthing preferences, and providing essential amazing support tools to women around that. We are huge on supporting women who wish to have natural births! So we want to provide you with the tools to help you get there. 

Gone are the days where you just pack your hospital bag and off you go to the world of managed labours and births. There’s a shift on its way in this birthing space where women are becoming empowered and are choosing to be in control of their own birth process, as well as stepping into into their experience with determination. 

Birthmother is based in Adelaide SA and is here to support you!


As for me….

I am a mother of two little girls, Mila 5 and Nives 3,  a birth choices advocate and a birth doula. A big change from where i came from before having children, a legal practitioner and working for the government. Regardless, I’m an empath and supporting others has always been me. 

I‘m a lover of organic red wine and addicted to Netflix after the kids go to sleep for the night. I love travelling, and i miss it! A European holiday has been calling my name….. in time i guess.

Thank you for supporting my small business I hope you find what you are looking for at Birthmother,  if we don't have what you are after or if you have any product suggestions, please let us know. We are always looking to further our support range, and supporting you.


❤️ Mirjana 


Most women do not know about the support options available to them in labour and birth.


Many women learn of a TENS after they have already experienced labour and birth, some on numerous occasions, and wished that they knew about it from the start. No one told them, they never read about it or saw it anywhere so they were not aware of it as an option. They were only ever aware of the regular pharmaceutical pain relief options provided at the maternity hospital.

Many women also did not know that being upright, using different labouring positions and active birth techniques is also beneficial to support the progression of labour, and that support tools are available as an option (Comfortable Upright Birth / Birth Sling). Birthmother is here to provide available support options for purchase and hire. Hire can be booked in well in advance, and cancelled any time before it is shipped.